From design to implementation to better meet demands

In this article I would like to explore the meaning of OEM and ODM products, highlighting to what extent SEATO can enhance the value of your business.

Definition of Original Equipment Manufacturer (OEM)

An OEM product is created following the purchaser’s product specifications. For instance, any product presenting customized design, material, dimensions, functions or even colors can be classified as OEM. Some people deem that OEM indicates a product entirely designed according to the purchaser’s specifications, while others classify as OEM even the smallest change in design of an existing ODM product. Thus said, most people would agree that the primary definition of an OEM product is a product for which utensils must be created (i.e., injection molds) before production can commence.

The definition of Original Design Manufacturing (ODM)

An ODM product is based on an existing design developed by the manufacturer. An ODM product is the outcome of the supplier’s research and development.

ODM products, which are often called “private brand products”, can be marked with the purchaser’s logo.

Is ODM the same as Private Labeling?

Theoretically it is. The concept that underpins ODM and private labeling is that the supplier provides a model product the purchaser

can brand with his own logo. Hence, the purchaser can save both time and money because he need not implement a lengthy product development process nor invest in costly molds and other tools.

How is “reverse engineering” performed, and what are the ODM specifications?

ODM products are often customized. It is an ascertained fact that suppliers expect their purchasers to provide product specifications, even if the product they purchase is a so-called ODM product. Hence, the purchaser is required to:

a. list all important product specifications (e.g., dimensions, finishes, specifications, …);

b. confirm all the customization options available with the supplier (i.e., the materials and finishes offered).

What can SEATO do for your company?

Basically, everything within our power. We have many OEM and ODM clients throughout the world.

Your request is our challenge

SEATO starts where others wrap up! We know by experience that supplying accessories and solutions is something more than merely selling products. This is precisely the reason why our technical engineers contribute all their skills and know-how. We shall assist you in defining the best solution for your every need. After a consultation focused on developing and defining your solution, we shall create your product together.

From idea to finished product

We have long been the trusted supplier. We offer you One-stop Technology & Manufacturing & Supplier Chain Solutions. This is our daily objective!

Challenge us and we shall support you to the best of our capacities as consultants, suppliers and partners.